A good percentage of New Balance shoes are made in American, in gorgeous Skowhegan, Maine. Our assignment was to create a film that showed the connection between the community and the company. We spent two weeks filming the workers, residents, the town and the NB factory. It is so rare to have 2 weeks to dig into a place and explore and connect. I found out later that a relative of mine had worked in that factory as a young man making shoes when it was run by another company. Skowhegan really is a shoe making town.
Role: Director of Photography
Agency: Almighty
Production company: Digital Kitchen
Directors of Photography: Trevor Fife, Morgan Henry
Executive Producer: Mark Bashore
Producer: Abbe Daniel, Chezik Walker
Creative Director: Matt Mulder
Director: Colin Day
Editor: Shawn Fedorchuk