Atlantic Lottery Case Study

Atlantic Lottery: Ask Away

From a series of spots done for the Canadian Atlantic Lottery. Included TV spots and a media rich website. Filmed throughout the Atlantic Provinces in Canada. We also created a series of short stop-motion animations from paper cut-outs back in the studio. I photographed many of the still elements that ended up fleshing out the stories on the site. Our documentary approach to interviewing and filming  people of the area resulted in a series of honest portraits of the concerns of Atlantic Canadians about the lottery, how the money was spent, how addiction was addressed, etc.

Role: Director of Photography/Creative

Credits: 
Agency: Revolve
Production: Digital Kitchen
Directors of Photography: Trevor Fife, Morgan Henry

Still photography: Morgan Henry, Aaron Farley
Creative Directors: Mark Bashore, Matt Mulder, Josh Hayward, Roxana Zegan, Demetre Arges, Al Mendili
Producer: Chezik Walker